Google counting real-world ad impressions.
Posted on May 10, 2007 - Filed Under advertising, gaze tracking, google | Leave a Comment
Reportedly your favorite big brother, Google, is looking at the feasibility of using IR-emitting cameras to count how often people look at physical advertising spaces. Then the advertiser can only pay for their actual impressions. We’ve done some close up work on eye and gaze tracking with infrared in our laboratory but it sounds like [...]
Read More..>>Open source real-time gaze tracking
Posted on July 7, 2006 - Filed Under gaze tracking, open source, research | Leave a Comment
Looking for a cheap gaze tracking solution?
The purpose of openEyes is to provide a hardware design and a set of software tools useful for the analysis of eye movement data. The development of openEyes stems from the recognition in the eye tracking and human computer interaction communities that while the cost of hardware for eye [...]